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Limiting work in progress (WIP) in Kanban serves primarily to improve delivery speed by reducing bottlenecks. When teams restrict the number of tasks that can be in progress at any given time, they create a more focused workflow. This approach helps to ensure that work moves smoothly through the system without overwhelming team members or creating unnecessary delays.

By reducing WIP, teams can identify and address bottlenecks more effectively because they can monitor how items are flowing through the process. This focus on completing existing tasks before taking on new ones increases the throughput of completed work, ultimately leading to faster delivery to customers. Teams can also engage in better prioritization of tasks, ensuring that the most critical items are completed promptly.

Other options do not align with the core principles of Kanban. Encouraging multitasking could lead to decreased focus and efficiency, assessing performance based on completed tasks shifts attention away from the continuous flow of work, and allowing more tasks to be active simultaneously goes against the fundamental aim of maintaining a streamlined process.